It is an increasing phenomenon that people are going online to look for homes and to find realtors. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
Several steps can be taken by people in the real estate to optimize their real estate sites. Having target local keywords is one way to optimize a website. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. This is due to the fact that they are key engagements on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. The web design for the real estate business should have a responsive design to mobile devices.