Social Media Marketing: The Secret to Business Success
The entire marketing landscape in the 21st century has changed thanks to the introduction of social media. There is no doubt that there are now new marketing avenues that were non-existent before. Social media is the ticket to sharing information worldwide in a couple of seconds. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. Social media is the fastest lane to take marketing strategies to a higher level. Keep reading and you will learn more as to why social media is something essential in the commercial sector.
Increasing brand awareness is part of the many benefits that comes with social media. There is need to capitalize on all opportunities that maximize visibility. Social media is the perfect way to create new channels to give your brand a voice and content. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.
Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion was that it would be prudent for any business to take advantage of the bridges that link clients and brands. Such a study proves that social media plays a big a part in morphing clients into becoming more brand loyal. What’s more, 54% of citizens in the US have a preference for brands they follow on social media according to a report by Convince and Convert.
A good way to ensure that your messages are never seen in bad light is leveraging on social media. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.
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